Commercial Growth & Operations Improvement
through Strategy, Leadership and Delivery
I help businesses grow and perform better.
LUCY NEAL
NOT TRADITIONAL CONSULTING
A partner embedded in your business
- Working alongside you and your team, not from the sidelines.
- Combining strategy with practical execution to deliver measurable results
- Committing as long as it takes to deliver lasting, sustainable impact.
- Mentoring your team and building your internal skills, to get things done.
Projects Delivered For:
Let’s grow your business, together with:
COMMERCIAL
STRATEGY
• Commercial strategy
• Business growth planning
• Go-to-market strategy
• Revenue/Margin optimisation
• Market expansion
• Strategic planning
OPERATIONAL
IMPROVEMENT
• Operational efficiency optimisation
• Margin improve through Value Adding
• Project management
• Process refinement & compliance
• H&S & QA streamlining
• Change management
• Team alignment
• Performance improvement
MARKET
EXPANSION
• Commercial alliances
• Distribution relationships
• Industry engagement
• Product commercialisation
• Channel expansion
• Export Channel development
• Supply chain collaboration
• Product launch support
• Partnership strategy
• Stakeholder engagement
FOOD & FMCG
EXPERTISE
• Product commercialisation
• Retail readiness
• Channel expansion
• Manufacturing support
• Supply chain collaboration
• Product launch support
FRACTIONAL
LEADERSHIP
• Fractional Commercial, Operational & Marketing Leadership
• Executive mentoring
• Strategic advisory
• Embedded Support
Trusted by FMCG & Food businesses
MANUFACTURING
SERVICES INCLUDE:
1. Operational & Margin Improvement
2. Channel Expansion
3. New Product Commercialisation
4. Export Market Entry
5. Brand positions & Market Strategy
RETAIL / BRAND
SERVICES INLUDE:
1. Precinct Brand & Marketing Strategy
2. Retail Precinct Activation Strategy
3. Strategic Partnerships & Brand Collaborations
4. Go-To-Market Strategy
5. New Product Launch Strategy
EMERGING SME
SERVICES INCLUDE:
1. Growth Consulting
2. Brand & Marketing Strategy
3. Strategic Partnerships & Sponsorships
4. Customer Engagement Strategy
5. Interim Commercial, Marketing & Operational Leadership
SERVICES INCLUDE:
1. Interim Commercial, Operational & Marketing Lead
2. Integrated Marketing Strategy
3. Strategic Partnerships & Brand Collaborations
4. New Product Launch Strategy
5. Go-To-Market Strategy
About Lucy Neal
With more than 30 years’ experience spanning marketing, operations, manufacturing, and business leadership, I bring a broad commercial perspective and a proven ability to identify opportunities for growth, efficiency, and transformation.
My career has ranged from delivering B2B activations at Madame Tussaud’s London and corporate fundraising with The Children’s Society UK, to leading manufacturing, wholesale, retail, and operational businesses in Western Australia.
I build strong, commercially focused strategies and work seamlessly with teams to turn plans into action – delivering practical projects, measurable outcomes, and sustainable results.
